Located in central Wisconsin, Gordon Aluminum offers aluminum extrusion, custom fabrication, bending, assembly, and finishing from one convenient source.

"We realize that bricks, mortar, and machines are only part of our business, and that when it comes right down to it, customer satisfaction is the most important measure of success. With that in mind, we have put together a team at Gordon Aluminum that is dedicated to making sure our customers receive the quality aluminum products they need when they need them, at a price that keeps them competitive.  Our 'Customer First Philosophy' embodies that commitment, and informs every decision we make."

A. J. Gordon II
Gordon Aluminum Industries, Inc.


Understanding Our Customer’s business

To serve our customers' needs at the highest possible level, we need to understand what our customers do, what markets they serve, and what level of service they need to be successful in those markets. That means understanding the entire value stream from the time our Customer receives an order for their product, to the time when our customer’s product is utilized by their end customer. Only with that understanding can we see where our products fall in the value stream, and what we need to do to ensure the success of our customers.

Inside that value stream, we need to understand what is most important to our customers. We utilize the Voice of the Customer (VOC) to help us determine how we can achieve the highest standard of customer service. We understand that no two businesses are alike, and that every organization places different emphasis on various aspects of their suppliers’ products and services. We are committed to understanding your company’s particular needs so that we can provide the right level of service to meet them.

Once we have a clear understanding of our customer’s product and service needs, we make sure that our capabilities can meet those needs. Even though we have some of the most modern fabrication equipment, extensive forming capabilities, and a variety of extrusion press sizes, we understand that we cannot be all things to all people. It is of benefit to neither the customer, nor us, if we try to be something we are not. We believe that if we are not well suited to serve a customer’s product or service needs, we need to be honest about it up front instead of overpromising and under-delivering.

True Partnership

Gordon Aluminum strives to be an integral part of our customer’s success. That means working with our customers to provide solutions to the challenges they face in their market place. It means not just providing a high-quality product, on time, and on budget, but also providing it in the manner that helps our customer streamline their operations and eliminate waste from the value stream. It means working together to find the best way to do things, and sharing the benefits, because in the end, our customer’s success is the measure of our success.

The Right-Side-Up Company

Our Customer 1st Philosophy isn't just something that we preach to our customers. It is how we operate from the floor up. Too many companies treat their customers simply as a source of revenue to fund their operations. At Gordon all levels of management and production are here to serve the customer. The executive team supports the managers, the managers support production, production supports customer service, and we all support the customer. In our environment, the customer is the top of the hierarchy.

Proven Performance

You might find it odd that we have barely mentioned quality and pricing thus far. That’s because we believe they are simply a given. It’s not that we don’t think quality and prices are important – quite the contrary – they are critical. Without a quality part at a competitive price, there cannot be a buyer / supplier relationship. At Gordon Aluminum, we have consistently achieved 99.5% or better delivered quality. And we do it at a competitive price that keeps customers coming back, some for more than 30 years!

We are celebrating our 56th year in business. That tells you that through thick and thin, Gordon Aluminum is going to be a company that is there to support your needs without dealing with a new set of managers every time there is another round of acquisitions. That doesn’t mean that we never change. We are constantly looking for, and finding, new and better ways to handle information, manufacture our products, manage our operations, and serve our customers.